The familiar URL for the Southern Minnesota Regional Legal Services’ (SMRLS) website remains constant, but visitors to www.smrls.org will find a new look and feel for the program’s online presence.

Lara Otsuka, SMRLS’ director of business development, spearheaded an organization-wide team that provided insight and suggestions for the new website’s design. The teams’ priority was ease of use for potential clients, donors, or visitors seeking more information about SMRLS' work. In addition to a smoother navigational experience, the new website provides a clearer picture of overall site analytics and demographics, allowing SMRLS’ to better understand and interact with the visitors and clients they serve. A2JTech developed the site in partnership with SMRLS’ staff.